Product direction. Hands-on delivery.
I bring product judgment, technical depth, and founder experience to complex challenges, turning direction into working products and practical ways for teams to deliver.
Currently at Aquablu, leading the definition and delivery of Aura’s AI experience.
Based in Hilversum, Netherlands. Full EU work authorization.
Connected products, public platforms, and a business built from scratch. Different challenges, with ownership that extends into execution.
Aquablu / Aura · 2026–present
I defined Aura’s AI experience and built its capabilities with agents, alongside the safeguards and workflows for dependable delivery.
Explore the Aura work
I’ve built a business, hired teams, and led products through complex delivery. I connect commercial priorities, customer needs, and the realities of building, bringing people together around decisions and seeing them through.
Originally from the US, now based in Hilversum, Netherlands.
More about meNOAA / Lynker · 2017–2023
Led modernization work across coastal tools and services, aligning scientists, analysts, engineers, and outreach teams around clearer, more accessible experiences.
Explore the NOAA workEarthwave · Co-founder & CEO · 2000–2010
I co-founded and grew Earthwave from wireless network design into a nationwide ISP and technology-services business. I led market research, marketing, sales, and partnerships, built the team, and shaped services that competed with established providers on price and customer experience.
Explore the founder storyAquablu / Atlas · 2026
Sources become company context, office intelligence, and buyer evidence through a coordinated dependency graph.
Tap a stage to look inside.
Identity checks precede parallel research. Company data, websites, professional profiles, and location sources contribute different evidence.
Buyer discovery branches into profile research and contact enrichment. Missing contact data can trigger a provider fallback.
Incomplete records stay out of delivery. Eligible contacts and researched personalization follow separate paths into controlled sales workflows.
Provider limits, pending work, retries, and recovery are coordinated across the workflow, not added as cycles inside the job DAG.
Conceptual overview. Grouped steps, not a live execution trace.
Admission and identity checks precede parallel research. Website content, company profiles, certifications, and industry evidence inform intent. Office discovery and buyer-committee work lead to persona qualification, then profile research and contact enrichment branch in parallel. Provider fallback is conditional. Readiness gates hold incomplete records or admit eligible and researched outreach through separate paths.
The map groups implementation steps for explanation; lines do not represent every runtime dependency. Capacity controls, retries, and recovery apply across the system.
CRM status, campaign activity, and replies return for human review. This is separate from the job DAG, not automatic ICP retuning.
I built the research and qualification capabilities that turn commercial criteria into useful context for sales.
Explore the Atlas workIncluding ClockPad, UserHero, Rosetta Stone, and modernization consulting.
Hilversum, Netherlands
For a leadership role or consulting engagement, tell me about the team, the challenge, and the direction you want to take.
