Product direction. Hands-on delivery.

Dylan
Tullberg.

I work out what needs to be built, bring people together around it, and stay involved through delivery.

Based in Hilversum, Netherlands. Full EU work authorization.

Selected work.

Aquablu / Aura · 2026–present

One conversation.
Context across the business.

Aquablu REFILL+ Series 2 in an AI-composited workplace scene
Aura

What needs our attention today?

SystemsServiceKnowledge
Illustrative response

Demo HQ needs a visit. Servicing is overdue. Nothing is scheduled.

Service recordsVisit planning

I defined Aura’s AI experience and built its assistant, long-term memory, evaluation, and delivery safeguards using agents.

Inside Aura
Dylan Tullberg smiling at the beach

Behind the work.

My route into product started with running a business, where customer promises and the details of making things work were inseparable. That perspective has stayed with me.

Originally from the US, now based in Hilversum, Netherlands.

More about me
Conceptual recreation combining Rebecca Minkoff brand imagery, an empty smart fitting room, and an online shopping cart.
Conceptual recreation of the connected shopping experience.

Rebecca Minkoff / Blue Acorn · 2015–2016

Connecting the storefront
to the store.

Taking over the engagement midway meant bringing the client and implementation teams together around the launch. The relationship continued through conversion optimization, new capabilities, and campaigns.

The commerce story

A detail I loved: bubbly ordered straight to the fitting room. Part of eBay and its partners’ connected-store experience.

Jon WyeA maker’s products, brought into an online storefront.Rosetta StoneOne brand, with experiences shaped for each market.

Earthwave · Co-founder & CEO · 2000–2010

Building the business.
Making it run.

The move from individual jobs toward recurring revenue took Earthwave into internet services. As the business grew nationwide, I hired teams and developed the services and partnerships behind a 24/7 operation.

The Earthwave story

Hilversum, Netherlands

What’s the challenge
ahead?

Have a role in mind or a product that needs attention? Tell me what you’re working on and where you could use another perspective.

LinkedIn

Experience at a glance.

Download résumé PDF