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Aquablu · Commercial intelligence · 2026

Atlas

Making qualification hold from research to CRM.

A large prospect database is useful only if it finds companies and buyers that match the commercial brief. Atlas carries those criteria through research, outreach, and controlled HubSpot delivery.

My responsibility

Substantial product and platform engineering across identity resolution, selection rules, research, outreach, workload controls, and operator interfaces.

Atlas · Architecture walkthrough

Resolve the company before enriching it.

Incoming lists are matched against existing companies. Uncertain identities, exclusions, and incomplete records remain visible to the operator.

Design decision

A plausible name is not enough to establish company identity.

Quality before delivery

Company identity, contact eligibility, and outreach readiness are distinct decisions. Incomplete or excluded records remain visible to operators.

Keep the pipeline operable

Concurrency controls, rate limits, backpressure, progress visibility, and recovery support the workflow when external providers slow down or fail.

TypeScript · React / Next.js · PostgreSQL / Supabase · Inngest · HubSpot

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