UserHero, AI Micro-Community Discovery

UserHero was an AI-driven platform designed to help creators, independent brands, and small teams discover and activate their most engaged micro-communities. The platform analyzed audience behavior, surfaced high-intent segments, and automatically generated outreach and campaign ideas tailored to each micro-group.

As co-founder, I led product direction, prototyping, user validation, and early client testing, including work with brands such as Nectar Sunglasses, who used the platform to explore new audience segments and messaging strategies.

As co-founder, I led product direction, prototypes, user flows, and early client testing. The work combined AI-assisted segmentation with campaign generation, using feedback from creators and brands, including Nectar Sunglasses, to refine the product.

• Co-created the vision, strategy, and core functionality of the platform
• Designed prototypes and end-to-end user flows
• Built early AI-assisted segmentation and content generation tools
• Managed early client testing and feedback loops (Nectar Sunglasses, creators, small businesses)
• Validated the product direction and refined the value proposition through rapid iteration

MVP validated with early client testing

Results reported in my original project account. These describe the project’s outcomes, not attribution to one person alone.