Enterprise Retail Platform Transformation

A fast-growing retail brand needed to unify their digital and in-store experiences while preparing for significant growth. Their e-commerce platform, retail systems, and customer experience were evolving quickly, but teams were misaligned, integrations complex, and delivery unpredictable.

My role was to bring clarity across design, engineering, marketing, and operations, and ensure the omnichannel program launched cleanly, reliably, and with measurable business impact.

As Technical Account Manager at Blue Acorn, I led the client partnership and coordinated functional discovery and delivery across design, engineering, marketing, and integration partners. My contribution connected the systems and teams behind the omnichannel launch.

• Guided functional discovery across design, engineering, marketing, POS, payments, and logistics
• Unified delivery across internal teams and external integration partners
• Identified optimizations that produced a 14% conversion increase
• Supported features and workflows that contributed to 154% year-over-year revenue growth
• Helped the brand establish the foundations of a modern omnichannel experience

14% conversion increase, 154% YoY revenue growth

Results reported in my original project account. These describe the project’s outcomes, not attribution to one person alone.