Auto Glass Service Digital Transformation

Transformed a struggling auto glass service business through comprehensive digital strategy overhaul. The project included complete Google Ads account reconstruction with precision targeting and negative keyword strategies, mobile-first WordPress website rebuild with conversion optimization, custom CRM development integrating Airtable and Make.com for automated workflows, and legal work securing trademark protection. The holistic approach addressed the unique challenges of the auto glass industry, high competition, commoditized pricing, and low repeat business, by focusing on trust, speed, and operational efficiency.

I rebuilt Google Ads targeting, redesigned the WordPress site for mobile conversion, and developed a CRM using Airtable and Make.com. Automated workflows connected incoming leads to follow-up, bringing marketing and day-to-day operations into one process.

Conversion rate: 6.5% → 40%, CTR: 3% → 8%, CPA: $25 → $15

Results reported in my original project account. These describe the project’s outcomes, not attribution to one person alone.