---
title: "UserHero, Dylan Tullberg"
description: "Co-founding UserHero: product direction, prototypes, and client testing for AI-assisted audience discovery and campaign generation."
url: "https://tull.ink/work/userhero"
---

[← All projects](https://tull.ink/work)

AI / Business building · 2023-2024

# UserHero

From audience data to useful campaigns.

UserHero  
Co-Founder

## Overview

UserHero helped creators, independent brands, and small teams find engaged groups within their audience and develop campaigns for them. It analyzed audience behavior and generated outreach and campaign ideas for each group.

## My contribution

As co-founder, I shaped the product, built prototypes, and tested them with early clients.

-   Built early AI-assisted audience segmentation and content generation tools.
-   Designed prototypes and user flows to test the product direction.
-   Ran early client testing with creators, small businesses, and brands including Nectar Sunglasses, using their feedback to refine audience groups and messaging.

## Outcomes

MVP validated with early client testing

## Technology & methods

AI/ML · Community Discovery · Campaign Automation

[See what I’m building now](https://tull.ink/#work)[Discuss a role or project](https://tull.ink/#contact)