---
title: "Jon Wye, Dylan Tullberg"
description: "E-commerce delivery for Jon Wye, bringing the maker’s products and brand identity into a usable online shopping experience."
url: "https://tull.ink/work/jonwye"
---

[← All projects](https://tull.ink/work)

E-commerce · 2015-2017

# Jon Wye

Commerce shaped around a maker’s products.

Jon Wye  
E-commerce Consultant / Technical Lead

Artisan commerce**Jon Wye**Distinctive craft. Better commerce.

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BELTS　 HANDBAGS　 SLINGS　 WALLETS　 SHIRTS　 GUITAR STRAPS　 DOG COLLARS　 MISC

Good things take time! All items on my website are handmade one at a time by me, Jon Wye. See Production Times/Shipping Rates.

![Floral leather belt and textured clothing beside a sailing harbor.](https://tull.ink/work/jonwye-campaign-refresh.webp)

**SHOP BELTS****LEARN THE ORIGINS OF JON WYE**

## Overview

Jon Wye’s online store needed to support a catalog of handcrafted leather goods while keeping the maker’s distinctive visual identity. The work covered the practical needs of browsing, buying, and managing custom products.

## My contribution

Bringing Jon Wye’s products online meant translating a distinctive visual identity into a functioning store. I implemented Magento, configured the catalog and payments, and set up analytics.

## Outcomes

Faster site performance, higher conversion rate

## Technology & methods

Magento · Catalog Management · Payment Integration · Analytics

[See what I’m building now](https://tull.ink/#work)[Discuss a role or project](https://tull.ink/#contact)