---
title: "Auto glass service, Dylan Tullberg"
description: "Google Ads strategy, conversion-focused landing pages, and follow-up workflows for an auto glass service business."
url: "https://tull.ink/work/autoglass-digital-strategy"
---

[← All projects](https://tull.ink/work)

Professional Services · 2023-2024

# Auto glass service

Better targeting. Landing pages built to convert.

Auto Glass Service Company  
Digital Marketing Strategist / CRM Developer

![](https://tull.ink/work/autoglass-windshield.webp)

Auto glass / Digital strategy**From search  
to service.**Google Ads · WordPress · CRM

windshield repair near me

AUTO GLASS

WINDSHIELD REPAIR & REPLACEMENT**Back on  
the road.**

Tell us what needs fixing.  
We’ll take it from there.

Get a quote

Illustrative search ad and landing page.

## Overview

A local auto glass service business was competing for high-intent searches in a crowded, price-sensitive market. Its Google Ads account and website were not converting that demand effectively.

## My contribution

I rebuilt the path from search ad to enquiry and follow-up, connecting Google Ads, mobile landing pages, and CRM automation.

-   Rebuilt Google Ads: reconstructed the account with more precise targeting and negative keyword strategies.
-   Improved landing-page conversion: rebuilt the mobile-first WordPress experience around trust, clarity, and contact.
-   Connected follow-up: developed an Airtable and Make.com CRM with automated workflows for incoming leads.
-   Strengthened the business foundation: coordinated trademark protection alongside the digital improvements.

## Outcomes

Campaign results: conversion rate 6.5% → 40%, CTR 3% → 8%, CPA $25 → $15.

## Technology & methods

Google Ads · WordPress · Custom CRM · Airtable · Make.com · Twilio

[See what I’m building now](https://tull.ink/#work)[Discuss a role or project](https://tull.ink/#contact)