blueacorn

Project Description

Blue Acorn: Driving Omnichannel eCommerce Solutions

Overview

During my tenure at Blue Acorn, I played a pivotal role in developing and implementing omnichannel eCommerce solutions for both established and startup fashion retailers. My work focused on enhancing digital presence, improving customer experience, and driving revenue growth through innovative technological integrations and strategic implementations.

Key Projects

1. Rebecca Minkoff Omnichannel Roadmap

Overview: Developed and implemented an omnichannel roadmap for Rebecca Minkoff, a rising fashion retailer based in New York. The project aimed to improve customer experience and enhance the client’s digital presence through various initiatives.

Key Components:

• Optimization and A/B testing
• Integration of point of sale systems
• Implementation of smart changing room mirrors
• Development of loyalty programs
• Integration of payment gateways
• Infrastructure improvements

Role and Responsibilities:

• Drove functional discovery
• Assisted with design workshops
• Managed changes and mitigated risks
• Worked closely with third-party integration partners
• Facilitated successful implementation of various aspects of the omnichannel roadmap

Results and Impact:

• Increased conversions by 14%
• Boosted year-over-year revenue by 154%
• Significantly enhanced Rebecca Minkoff’s online visibility and marketability

Bunulu eCommerce Launch

Overview: Pioneered omnichannel eCommerce experiences for Bunulu, a concept brand by Bealls, a large Florida department store chain. The project focused on creating a robust online presence for this startup retailer, encapsulating its unique brand ethos.

Key Components:

• Design and development of Bunulu’s first eCommerce platform
• Integration with POS and other systems tied into Magento

Role and Responsibilities:

• Conducted discovery workshops in Tampa, Florida to define the brand and design the website
• Managed complex integrations into POS and other systems
• Oversaw the entire project lifecycle from conception to launch

Results and Impact:

• Successfully launched Bunulu’s first eCommerce platform
• Positioned the brand effectively within the retail ecosystem
• Gained valuable experience in steering eCommerce implementations within a challenging startup environment.

Skills Demonstrated

• Omnichannel Strategy Development
• eCommerce Platform Implementation
• Business Analysis
• Project Management
• Stakeholder Management
• System Integration
• Risk Mitigation
• Change Management

Conclusion

My time at Blue Acorn was marked by significant contributions to cutting-edge omnichannel eCommerce solutions. Through projects like Rebecca Minkoff and Bunulu, I demonstrated my ability to navigate complex technological landscapes, drive successful implementations, and deliver tangible results for clients. These experiences not only resulted in substantial growth for our clients but also provided invaluable insights into the challenges and opportunities in the rapidly evolving world of eCommerce, particularly in the fashion retail sector.